Choosing the Right Sales Intelligence Software for Your Business: A Big SIS Comparison for 2023

What is Sales Intelligence Software?

Sales intelligence software is a type of software that is used by sales and marketing professionals to gather and analyze data about potential customers and markets. The goal of sales intelligence software is to provide insights and information that can help sales and marketing professionals identify and connect with potential customers, as well as understand their needs and preferences.

Sales intelligence software tools are an essential part of any business's strategy for attracting and retaining customers. From lead generation to customer relationship management (CRM), these tools provide a range of features and capabilities to help businesses identify and connect with potential customers, improve efficiency, and drive revenue.

In this article, we will look on six popular sales intelligence software tools: Apollo.io, Zoominfo, Clearbit, LinkedIn Sales Navigator, Cognism, and Lusha.

Main features of each tool

Apollo.io

Apollo.io logo

Apollo.io is one of the leading players in Sales Intelligence Software and provides a suite of tools that enable sales professionals to get access to contact information about their prospects quickly and easily. 

With Apollo.io you can use a variety of data sources to build comprehensive customer profiles, identify trends in customer behavior, and prioritize leads.

It offers a range of tools for managing customer relationships, including a CRM system, lead generation and enrichment tools, sales automation tools and advanced reporting capabilities so that you can easily track your progress as you move through the sales process.

Apollo.io also provides insights into who the decision makers are, enabling sales teams to target key individuals and close deals more quickly.

ZoomInfo

ZoomInfo logo

ZoomInfo is a business information and analytics platform that provides access to detailed information on companies and professionals, including contact information, job titles, and company histories.

It is used by sales and marketing teams to identify and connect with potential customers and offers advanced search and filter options to help users find the right prospects.

With access to high quality data points, ZoomInfo helps companies target the right prospects accurately and efficiently. It also offers automated research capabilities that allow users to find detailed information about their prospects and identify key decision makers quickly.

ZoomInfo also provides powerful analytics tools that enable sales teams to track the performance of their campaigns and make data-driven decisions.

Clearbit

Clearbit logo

Clearbit is a data platform that provides a range of tools for sales and marketing teams, including lead generation, data enrichment, and customer segmentation. It uses data from various sources to provide insights into companies and individuals, including their demographics, job titles, and interests.

It offers advanced segmentation capabilities that allow businesses to create highly targeted campaigns based on this specific customer characteristics. 

Clearbit also offers integrations with a variety of other software and systems, such as CRM and email marketing platforms, which enables sales teams to quickly and easily identify leads, follow up on customer inquiries and personalize interactions. 

LinkedIn Sales Navigator

LinkedIn Sales Navigator logo

LinkedIn Sales Navigator is a sales and lead generation tool offered by LinkedIn, a professional networking platform. It provides access to a range of features and data points to help sales professionals identify and connect with potential customers on LinkedIn, including advanced search and filter options and tailored recommendations.

With LinkedIn’s powerful search tools, users can quickly find prospects based on job titles, industry or other criteria. It provides visibility into key decision makers at companies, enabling sales teams to identify who they need to target with their campaigns.

LinkedIn’s analytics capabilities provide insights into customer behavior and preferences so that businesses can create more effective campaigns and maximize ROI.

Cognism

Cognism logo

Cognism is a sales and marketing platform that uses artificial intelligence (AI) and machine learning to help businesses find and engage with potential customers. It provides tools for lead generation, data enrichment, and email automation, among other features. 

With Cognism you can quickly identify qualified leads, track customer engagement and create targeted campaigns. It provides CRM integrations and advanced reporting capabilities so that you can measure the performance of your sales campaigns in real time.

Cognism's AI-powered insights allow you to gain deeper understanding of customers and their preferences, enabling you to make data-driven decisions that can improve sales effectiveness. 

Lusha

Lusha logo

Lusha is a data platform that provides contact and company information for sales and marketing professionals. It offers a range of tools for lead generation, data enrichment, and email verification, among other features.

With Lusha you can easily find business contacts such as email addresses, phone numbers and social media profiles. It also offers CRM integrations and AI-based predictive analytics to help Sales teams automate lead generation and prioritize leads.

You can easily track customer activity and gain insights into customer behavior with Lusha.

Pricing and Plans

When it comes to pricing and subscription options, the six software tools we are comparing offer a range of options.

Apollo.io

Apollo.io offers four pricing plans: Free, Starter, Growth, and Enterprise.

The Free plan is obviously free with a limitation of 50 email credits/month and it includes features like basis sequence automation, basic filters, LinkedIn or Google extension, Zapier integration or CSV report.

The Basic plan starts at $39 per user per month with 200 email credits/month and it offers advanced filters and reports or custom fields.

The Proffesional plan starts at $79 per user per month with unlimited e-mail credits. It includes A/B testing or call recordings. And the Custom plan starts at $5k a year for 1 user and it has for example data enrichment, job changes, advanced API access.

Apollo.io - pricing

ZoomInfo

ZoomInfo has plans dedicated to sales, marketing, talent, and operations. And then Sales and marketing are split into three additional pricing tiers for each segment. If we focus purely on sales plans, then we have three: Professional+, Advanced+, Elite+.

Professional+ offers Comprehensive professional and company profiles or tailored prospect lists and alerts.

Advanced+ is extended by Locations and hierarchy data, plus department org charts.

And Elite+ is extending the plan by real-time purchasing intent signals. Unfortunately, the pricing of these plans is less transparent and specific pricing is not listed on their site.

ZoomInfo - pricing

Clearbit

Clearbit offers three different packages, the price of which varies depending on the package chosen. 

The price of the Acquisition package is based on the total advertising spend. 

The Conversion package is based on monthly site traffic. 

A Operational package is based on the size of the database. 

The final price is then based on the total volume and any other add-ons chosen. However, specific prices are not listed on the website and will be communicated to you after contacting their sales team.

Clearbit - pricing

LinkedIn Sales Navigator

LinkedIn Sales Navigator offers three types of plans: Core, Advanced and Advanced Plus.

The Core plan which starts at $99 per month and you get access to advanced filters for lead and account search, alerts on lead and account activities and possibility to create custom lead and account list.

The Advanced plan costs $149 which expands the Core plan by smartlinks that allow you to share content and track your prospect engagement, teamlinks that allow you to access the 2nd and 3rd network of your teammates, CSV upload that allow you to create an account list from file upload.

And the Advanced Plus plan which whose price is not fixed and the package you agree with the sales team also offers advanced CRM integration.

LinkedIn Sales Navigator - pricing

Cognism

Cognism price list is a big mystery to those who have not contacted the sales department before. However, the available plans should vary in price for access to the platform combined with the price per user. However, you will not find these prices on their website.

Cognism - pricing

Lusha

Lusha's pricing plans are much clearer and are divided into four packages: Free, Pro, Premium, Scale.

The Free plan offers direct phone numbers, email addresses or basic prospecting platform.

The Pro plan which starts at $29 per user per month offers list management or basic team management.

The Premium plan costs $51 per user per month and has also basic analytics or bulk prospecting.

And the Scale plan whose price is based on individual company’s needs, and the package may include CRM integrations, job changes or advanced team management.

Lusha - pricing

Customer Reviews

When it comes to customer reviews, all six of the software tools we are comparing have received mostly positive feedback from users.

Apollo.io has a 4.8-star rating on G2 with users praising its ease of use and variety of features. 

ZoomInfo has a 4.4-star rating on G2 with users praising its comprehensive company and contact information and advanced search and filter options. 

Clearbit has a 4.4-star rating on G2 with users praising its data enrichment and customer segmentation tools and the variety of integrations available.

LinkedIn Sales Navigator has a 4.3-star rating on G2 with users praising its tailored recommendations and advanced search and filter options.

Cognism has a 4.7-star rating on G2 with users praising its artificial intelligence (AI) and machine learning capabilities, as well as its email automation and lead generation tools. 

Lusha has a 4.3-star rating on G2 with users praising its extensive contact and company information and its email verification and data enrichment tools. 

Conclusion

In conclusion, all six of the software tools we compared offer a range of features and capabilities for sales and marketing professionals. Apollo.io, Zoominfo, Clearbit, LinkedIn Sales Navigator, Cognism, and Lusha all offer lead generation, data enrichment, and integrations with other software and systems. They also all have mostly positive customer reviews and a range of pricing and subscription options to choose from.

Ultimately, the best software tool for your business will depend on your specific needs and goals. If you are looking for a comprehensive sales and marketing platform with a variety of features, Apollo.io or Cognism may be a good fit. If you are primarily interested in detailed company and contact information, Zoominfo or Clearbit may be the way to go. And if you are looking to connect with potential customers on LinkedIn, LinkedIn Sales Navigator is a great option.

No matter which software tool you choose, it is important to do your research and carefully consider your options to ensure that you find the best fit for your business.

Topics: Sales

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