Higher ROI
and zero waste of marketing budget
How does ABM differ from traditional techniques?
Unlike traditional marketing initiatives, account-based marketing starts from the bottom up by selecting potential customers and engaging with them as personally as possible. This approach eliminates marketing budget waste while maximizing ROI and is a winning strategy for majority of B2B marketers.
.svg)
What are the key benefits of ABM?
Account-based marketing allows you to reach the right people at the right companies. This leads to several benefits, from little or no waste in your marketing budget to a positive impact on your sales and overall ROI, and ultimately a better experience with your brand through a hyper-personal approach.
Impact on sales
by engaging high-value customers
Better Experience
through hyper-personalised content
Designing Your Strategy
Based on your data, experience, and insights, our strategists will help you determine your ideal account profile, create a framework for successful marketing and sales collaboration, and set ABM goals.
Content Creation At Its Finest
After learning about your customers' pain points, our content creators will produce personalized content designed for diverse marketing initiatives, including customized blog posts, landing pages, emails, and more.
Nurturing All Key Channels
Based on primary and secondary research, we select the right channels to communicate with key decision makers, whether it's Linkedin, Twitter, email, direct mail or otherwise.
Consistently Driving New Deals
If you know the problems your potential customers are facing, solve them through valuable content, and understand the ways to connect with key personas, the only problem you'll face is sales pipeline overload.
Effective strategy for everyone? Well, not really.
ABM is a highly effective strategy, but its success depends on meeting several key criteria: a minimum deal size, approval from decision-makers, and sufficient resources.
-
You sell to consumers (B2C)
-
You cannot clearly articulate the problem you are solving, or it is still vague
-
Your average deal size is low
-
Sales cycle is short or sales is not involved at all
-
Your company doesn't want to invest in new marketing initiatives
-
You don't get green-light from key decision makers
-
You sell to other businesses (B2B)
-
You solve a specific problem and can identify your potential customer well
-
You have larger deal size ($5.000+)
-
You have longer sales cycle (1 month and more)
-
Your company can invest a portion of marketing budget to ABM
-
You get the buy-in from marketing and sales leadership
