Unlike traditional marketing initiatives, account based marketing starts from the bottom up by selecting potential customers and engaging with them as personally as possible. This approach leads to zero wasted marketing budget and huge ROI and is a winning strategy for majority of B2B marketers.
Account-based marketing allows you to reach the right people at the right companies. This leads to several benefits, from little or no waste in your marketing budget to a positive impact on your sales and overall ROI, and ultimately a better experience with your brand through a hyper-personal approach.
and zero waste of marketing budget
by engaging high-value customers
through hyper-personalised content
We focus on strategy design, identifying the ideal account profile, and creating and distributing content that ultimately converts target accounts into customers - hard work that pays off.
Target only relevant firms
Understand your potential customers
Engage with content that sparks interest
Build trust and authority
Close deals at a higher rate
Scale what works
Based on your data, experience, and insights, our strategists will help you determine your ideal account profile, create a framework for successful marketing and sales collaboration, and set ABM goals.
After learning about your customers' pain points, our team of content creators will produce personalized content to be used in a variety of marketing initiatives, including customized blog posts, landing pages, emails, and more.
Based on primary and secondary research, we select the right channels to communicate with key decision makers, whether it's Linkedin, Twitter, email, direct mail or otherwise.
If you know the problems your potential customers are facing, solve them through valuable content, and understand the ways to connect with key personas, the only problem you'll face is sales pipeline overload.
Not all gold glitters. ABM is a very effective strategy, but it requires meeting several important criteria, including minimum deal size, go-ahead from key decision makers and available resources.
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