Everything you need to know to get started with Google Analytics 4
Maintain your level of knowledge about site visitor behaviour with Google Analytics 4. We've convered everything you need to know, including:
Basic concepts of GA4 and comparison with Universal Analytics
New paradigm: event-based tracking
Ecommerce tracking with GA4
Checklist to get started using GA4
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What's happening in the world of Google Analytics
According to Google's announcement, Universal Analytics will cease to be available on 1st of July 2023 and will be replaced by the new Google Analytics 4.
Paradign shift in web tracking
Events are at the core of web tracking in Google Analytics 4, leaving behind the old concept of session. This paradign shift brings the ability to understand the entire stories and intent of your website visitors.
Oppurtunity to gain even more from your data
The end of Universal Analytics is not a thread to those who come prepared. Learn about the GA4 concepts, develop an action plan (feel free to copy ours), and gain an even better understanding of your data.
Get advice from our experts
Setting up Google Analytics is not easy. Yet it can have a significant impact on your key marketing decisions. Enlist the help of your experts and make data your edge.
Smooth transition to GA4
Let our experts take care of a successful transition from UA to GA4.
Setting up GA4 from scratch
Launching a new project? We'll prepare everything you need to get started.
Audit and debugging
Errors always occur. We'll dive in and set everything up for a reliable measurement.
We make sure your GA4 works with a whole ecosystem of other applications.
Confident event tracking
Understand the whole story with advanced event tracking and invest accordingly.
Report with certainty. All the key data is available to you in a few clicks.