Your Skilled ABM Team, Built and Ready For Action
Account-based marketing is a complex initiative with very precise objectives. Our network of 100+ talented ABM experts, strategists, copywriters, and designers is at your service to achieve optimal results.
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How does ABM differ from traditional techniques?
Unlike traditional marketing initiatives, account-based marketing starts from the bottom up by selecting potential customers and engaging with them as personally as possible. This approach eliminates marketing budget waste while maximizing ROI and is a winning strategy for majority of B2B marketers.
What are the key benefits of ABM?
Account-based marketing allows you to reach the right people at the right companies. This leads to several benefits, from little or no waste in your marketing budget to a positive impact on your sales and overall ROI, and ultimately a better experience with your brand through a hyper-personal approach.
Impact on sales
Better Experience
What it takes to succeed?
We focus on strategy design, identifying the ideal account profile, and creating and distributing content that ultimately converts target accounts into customers - precise planning and strategies that deliver results.-
Identify Target Accounts
Focus only on companies that fit your ideal customer profile. Quality over quantity - engage only with relevant organizations that have high potential.
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Gather Account Data
Collect as much information as possible about your selected companies and their key decision-makers. Understanding their needs, challenges, and goals will help you tailor your approach.
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Create Personalized Content
Develop content that specifically targets your chosen companies and key individuals. Personalized messaging increases engagement and builds trust.
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Build Relationships
Actively engage with your target accounts and demonstrate the value you can provide. Consistent interaction and relevant content help establish authority and credibility.
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Convert Them
Use effective communication and value-driven offers to turn potential customers into clients. A targeted approach leads to higher conversion rates and long-term business relationships.
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Report, Optimize, and Repeat
Regularly evaluate your results, optimize strategies, and scale what works. Continuous improvement will help you achieve better outcomes and maximize ROI.
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1. Identify Target Accounts
Focus only on companies that fit your ideal customer profile. Quality over quantity - engage only with relevant organizations that have high potential.
-
2. Gather Account Data
Collect as much information as possible about your selected companies and their key decision-makers. Understanding their needs, challenges, and goals will help you tailor your approach.
-
3. Create Personalized Content
Develop content that specifically targets your chosen companies and key individuals. Personalized messaging increases engagement and builds trust.
-
4. Build Relationships
Actively engage with your target accounts and demonstrate the value you can provide. Consistent interaction and relevant content help establish authority and credibility.
-
5. Convert Them
Use effective communication and value-driven offers to turn potential customers into clients. A targeted approach leads to higher conversion rates and long-term business relationships.
-
6. Report, Optimize, and Repeat
Regularly evaluate your results, optimize strategies, and scale what works. Continuous improvement will help you achieve better outcomes and maximize ROI.
Designing Your Strategy
Based on your data, experience, and insights, our strategists will help you determine your ideal account profile, create a framework for successful marketing and sales collaboration, and set ABM goals.
Content Creation At Its Finest
After learning about your customers' pain points, our content creators will produce personalized content designed for diverse marketing initiatives, including customized blog posts, landing pages, emails, and more.
Nurturing All Key Channels
Based on primary and secondary research, we select the right channels to communicate with key decision makers, whether it's Linkedin, Twitter, email, direct mail or otherwise.
Consistently Driving New Deals
If you know the problems your potential customers are facing, solve them through valuable content, and understand the ways to connect with key personas, the only problem you'll face is sales pipeline overload.
Effective strategy for everyone? Well, not really.
ABM is a highly effective strategy, but its success depends on meeting several key criteria: a minimum deal size, approval from decision-makers, and sufficient resources.
box negative
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You sell to consumers (B2C)
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You cannot clearly articulate the problem you are solving, or it is still vague
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Your average deal size is low
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Sales cycle is short or sales is not involved at all
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Your company doesn't want to invest in new marketing initiatives
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You don't get green-light from key decision makers
box positive
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You sell to other businesses (B2B)
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You solve a specific problem and can identify your potential customer well
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You have larger deal size ($5.000+)
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You have longer sales cycle (1 month and more)
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Your company can invest a portion of marketing budget to ABM
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You get the buy-in from marketing and sales leadership
Companies that trust us:
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Get in touch
Do you like our approach and want to grow with us?We'd love to discuss it with you.