Labor market and corporate education

From Manual Prospecting to High-Performance Outreach

Our client is a key player in the European labor and education market. Their portfolio includes leading Czech and Slovak job portals. The group has long focused on cultivating the market and developing corporate education, which requires a highly professional approach to B2B partners.

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Industry: Labor market and corporate education
Service: Email outreach
Teams: Sales team

1,000+relevant companies reached through systematic email outreach

32qualified business opportunities

Summary

A labor market and education group relied on cold calling, which tied up sales reps and was hard to scale. We built separate email infrastructure, sequences for HR managers and CEOs, and handled all replies: over 1,000 companies reached and 32 qualified opportunities.

Outreach ran from separate, warmed-up domains, keeping the main domain protected.
ICP: companies with 50 to 500 employees, HR manager and CEO personas in CZ and SK.
We sorted the replies ourselves and passed on only relevant opportunities.

The Challenge

Historically, the main pillar of acquisition for the client was cold calling. Although functional, it represented a high administrative and time burden for the sales team, making it difficult to scale further. The client, therefore, sought a way to automate the process of targeting new companies without compromising communication quality or damaging the brand's good reputation.

The main goals were:

To validate email outreach as a new, predictable acquisition channel.
To effectively reach the target group of HR managers in medium and large companies.
To increase the number of business meetings for a key educational platform (a corporate development system).
To free up the capacity of sales representatives to work with real opportunities.

The Solution

Step by step

Strategic Infrastructure Setup

The priority was 100% protection of the main corporate domain's reputation. We therefore created separate domains and email identities dedicated exclusively to outreach. These underwent a controlled warm-up phase, achieving a high credibility score with delivery servers and ensuring that communication would be delivered directly to the recipients' primary inboxes.
Market Segmentation and Target Role Analysis

Together with the client, we defined the Ideal Customer Profile (ICP), focusing on medium-sized companies (50–500 employees). We identified HR managers and CEOs responsible for development programs as the key personas. Based on these parameters, we mined and verified a contact database for the Czech and Slovak markets.
Creating Factual and Natural Communication

In copywriting, we avoided aggressive sales techniques. We opted for a concise, expert tone that respects the recipient's time. The first email served as an informal opening for a dialogue about educational needs, while subsequent follow-ups naturally complemented the context and the client's expertise. The goal was not to sell a product immediately but to initiate a discussion.
Campaign Implementation and Management

We managed the entire process within a professional outreach tool, where we set up the sequence logic and precise timing. Emphasis was placed on technical precision—from proper rendering on mobile devices to intuitive unsubscribe mechanisms. The campaigns were launched in controlled waves so the sales team could smoothly handle the generated interest.
Inbox Management and Lead Qualification

To maximize the sales team's efficiency, we took over the complete management of replies. We performed the initial sorting and qualification of responses. We passed only relevant business opportunities and requested contacts to the client. The final output also included a closing report providing valuable data on the market's reaction to the offered educational topics.

The Result

The project confirmed that email outreach is a highly effective complement to traditional sales channels for the client. We succeeded in transforming a "cold" market into active business conversations.

Building a new, scalable channel for B2B acquisition.
Systematically reaching out to over 1,000 relevant entities.
Acquiring 32 qualified business opportunities.
Significantly streamlining the work of the sales department.

Another client's reference

In the post-covid period and with the arrival of AI, we concluded that to keep the company growing we had to change how we find new opportunities, primarily on the marketing side in the form of quality leads. I am very glad we found a shared way to use modern tools and make our sales team more efficient. We now get more done, with less effort and a better chance of conversion.

Jiří Jakeš, Sales Director, IXTENT s.r.o.

Conclusion

The implementation of email outreach proved that automation does not have to contradict a high level of communication. On the contrary—a properly set up process allowed sales representatives to leave the manual interest-gathering phase and fully dedicate themselves to expert consulting and closing deals. The client thus gained a modern tool that supports their position as an innovator in the education market.

Frequently asked questions

Can email outreach replace or complement cold calling in B2B?

For our labor market and education client, outreach proved an effective complement to cold calling. We systematically reached over 1,000 relevant companies and generated 32 qualified business opportunities, while sales reps focused on consulting and closing deals.

How do you send cold emails without hurting your company domain's reputation?

We set up separate domains and email identities for outreach and put them through a controlled warm-up. The main corporate domain stayed out of the sending, and emails landed in recipients' primary inboxes.

Who handles the replies from an outreach campaign?

In this project we took over all reply handling, sorting and qualification. The client received only relevant opportunities and requested contacts, plus a closing report on how the market reacted to the education topics.