From Manual Prospecting to High-Performance Outreach

Our client is a key player in the European labor and education market. Their portfolio includes leading Czech and Slovak job portals. The group has long focused on cultivating the market and developing corporate education, which requires a highly professional approach to B2B partners.

Marketing

The Challenge

Historically, the main pillar of acquisition for the client was cold calling. Although functional, it represented a high administrative and time burden for the sales team, making it difficult to scale further. The client, therefore, sought a way to automate the process of targeting new companies without compromising communication quality or damaging the brand's good reputation.

The main goals were:

To validate email outreach as a new, predictable acquisition channel.
To effectively reach the target group of HR managers in medium and large companies.
To increase the number of business meetings for a key educational platform (a corporate development system).
To free up the capacity of sales representatives to work with real opportunities.

The Solution

Strategic Infrastructure Setup

The priority was 100% protection of the main corporate domain's reputation. We therefore created separate domains and email identities dedicated exclusively to outreach. These underwent a controlled warm-up phase, achieving a high credibility score with delivery servers and ensuring that communication would be delivered directly to the recipients' primary inboxes.
Market Segmentation and Target Role Analysis

Together with the client, we defined the Ideal Customer Profile (ICP), focusing on medium-sized companies (50–500 employees). We identified HR managers and CEOs responsible for development programs as the key personas. Based on these parameters, we mined and verified a contact database for the Czech and Slovak markets.
Creating Factual and Natural Communication

In copywriting, we avoided aggressive sales techniques. We opted for a concise, expert tone that respects the recipient's time. The first email served as an informal opening for a dialogue about educational needs, while subsequent follow-ups naturally complemented the context and the client's expertise. The goal was not to sell a product immediately but to initiate a discussion.
Campaign Implementation and Management

We managed the entire process within a professional outreach tool, where we set up the sequence logic and precise timing. Emphasis was placed on technical precision—from proper rendering on mobile devices to intuitive unsubscribe mechanisms. The campaigns were launched in controlled waves so the sales team could smoothly handle the generated interest.
Inbox Management and Lead Qualification

To maximize the sales team's efficiency, we took over the complete management of replies. We performed the initial sorting and qualification of responses. We passed only relevant business opportunities and requested contacts to the client. The final output also included a closing report providing valuable data on the market's reaction to the offered educational topics.

1. Strategic Infrastructure Setup

The priority was 100% protection of the main corporate domain's reputation. We therefore created separate domains and email identities dedicated exclusively to outreach. These underwent a controlled warm-up phase, achieving a high credibility score with delivery servers and ensuring that communication would be delivered directly to the recipients' primary inboxes.
2. Market Segmentation and Target Role Analysis

Together with the client, we defined the Ideal Customer Profile (ICP), focusing on medium-sized companies (50–500 employees). We identified HR managers and CEOs responsible for development programs as the key personas. Based on these parameters, we mined and verified a contact database for the Czech and Slovak markets.
3. Creating Factual and Natural Communication

In copywriting, we avoided aggressive sales techniques. We opted for a concise, expert tone that respects the recipient's time. The first email served as an informal opening for a dialogue about educational needs, while subsequent follow-ups naturally complemented the context and the client's expertise. The goal was not to sell a product immediately but to initiate a discussion.
4. Campaign Implementation and Management

We managed the entire process within a professional outreach tool, where we set up the sequence logic and precise timing. Emphasis was placed on technical precision—from proper rendering on mobile devices to intuitive unsubscribe mechanisms. The campaigns were launched in controlled waves so the sales team could smoothly handle the generated interest.
5. Inbox Management and Lead Qualification

To maximize the sales team's efficiency, we took over the complete management of replies. We performed the initial sorting and qualification of responses. We passed only relevant business opportunities and requested contacts to the client. The final output also included a closing report providing valuable data on the market's reaction to the offered educational topics.

The Result

The project confirmed that email outreach is a highly effective complement to traditional sales channels for the client. We succeeded in transforming a "cold" market into active business conversations.

Building a new, scalable channel for B2B acquisition.

Systematically reaching out to over 1,000 relevant entities.

Acquiring 32 qualified business opportunities.

Significantly streamlining the work of the sales department.

Conclusion

The implementation of email outreach proved that automation does not have to contradict a high level of communication. On the contrary—a properly set up process allowed sales representatives to leave the manual interest-gathering phase and fully dedicate themselves to expert consulting and closing deals. The client thus gained a modern tool that supports their position as an innovator in the education market.

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CRM

Development

Marketing and Advertising

From Manual Prospecting to High-Performance Outreach

The Challenge

The Solution

Strategic Infrastructure Setup

Market Segmentation and Target Role Analysis

Creating Factual and Natural Communication

Campaign Implementation and Management

Inbox Management and Lead Qualification

1. Strategic Infrastructure Setup

2. Market Segmentation and Target Role Analysis

3. Creating Factual and Natural Communication

4. Campaign Implementation and Management

5. Inbox Management and Lead Qualification