Yieldigo

How Yieldigo Increased Team Efficiency and Modernized Its Processes

Yieldigo is a price management platform that helps retailers and e-shops fully control their pricing strategies. With Yieldigo, pricing teams can work faster, more efficiently, and increase profitability without unnecessary guesswork.

HubSpot

The Challenge

Yieldigo wanted to take its marketing, sales, and website to the next level. It already had a functional system built on HubSpot and WordPress, but it needed a partner to help connect, simplify, and streamline all the parts.

 

Our goal was:

  • To improve marketing and sales processes
  • To automate lead scoring and facilitate team collaboration
  • To develop the website according to the provided design and simplify content management
  • To unify technological tools so they communicate better with each other
ChatGPT Image 13. 7. 2025 16_19_33 1-2

The Solution

  • 1. Initial Analysis and Priority Definition

    At the beginning, together with the Yieldigo team, we evaluated their marketing and sales processes and the tools they used.

    During several consultations, we identified strengths and areas for improvement. Based on these insights, we set specific steps that led to better clarity and efficiency.

  • 2. MQL Scoring Automation and HubSpot Optimization

    To enable the sales team to focus on the most promising contacts, we set up automated MQL scoring. This allowed for faster identification and prioritization of leads based on their activity and relevance.

    At the same time, we adjusted the HubSpot structure to make it clearer for the team and set up a system that simplified working with leads and evaluating results.

  • 3. Tool Integration and Data Unification

    We connected all key tools that had previously operated separately. Data began to flow automatically between them, providing the entire team with up-to-date information in one place. This simplified daily work and eliminated the need for manual data entry.

  • 4. Creation of the New Yieldigo.com Website

    The project included the creation of a new website. The client provided the design in Figma, which we converted into a fully functional form, keeping technical capabilities, performance, and easy content management in mind.

    Development took place on a staging domain, where the website could be continuously reviewed and commented on. This approach significantly accelerated the final approval and subsequent launch. Upon completion, we deployed the website and continue to develop it continuously according to the client's needs.

  • 5. Team Training and Ongoing Support

    After launching the new system and website, we trained the Yieldigo team so they could fully utilize all the new features.

    We also ensured the integration of complementary applications and provided long-term support, ensuring smooth operation and enabling further system development.

The Result

Yieldigo now works with a unified system that has facilitated data management, cross-team communication, and overall work organization.
Website grader

Smarter lead management

Operations Hub

Connected processes and tools

HubSpot CMS

A modern and functional website

Marketing Automation

A more organized system for the team

Judging by my experience so far, I am convinced that there are not many marketers on the market who are so strongly focused on real business results. Lukáš and his Forecom are proof of this. Lukáš himself is not only a great strategist but also an expert who knows exactly how important it is to properly connect marketing and sales and what to focus on when you need to generate valuable leads.

He helped us not only kick-start our performance marketing but actually get it to a solid level with a minimal budget. He quickly grasped our current opportunities, took an innovative approach to our inbound, and managed to combine it with the traditional outbound approach typical of a B2B SaaS enterprise company of our type. His deep knowledge of HubSpot is a huge advantage.

With Lukáš as a growth marketing expert, I can be certain that thanks to his overlap into sales, complexity of thought, broad insight into new trends, and, last but not least, his empathy and ease of communication, we are well on our way to further joint successes.

Petr Lemoch

Marketing Director, Yieldigo

Yieldigo

Conclusion

 From MQL scoring automation to technology ecosystem integration and HubSpot CRM enhancement, we focused on making Yieldigo's tools work smarter, not harder. Now, their teams can prioritize the right leads, work faster, and rely on a fully connected system that keeps everything synced. The goal was to create a solution that works simply and reliably—and that is exactly what we achieved. 
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