Grow online (march 2023)
News from the world of online and growth marketing that you shouldn't miss.
Content
- Translate images, ads or memes in Google Translate
- Google translate came in march with new function translating text in images. It for sure helps you on your travels f.e. when translating menu in a restaurant but you can also use it for other purposes like in your business and see the magic happen.
- New Google ads design is in testing
- A new navigation menu, reorganized interface and cleaner look. It means less distraction, easier navigation and better workflow. We’ll take that!
- What’s your local competition doing better when you’re not around?
- New report for local competition will tell show you searches, impressions, clicks and visits of your local competitor’s ads when your ads weren’t shown telling you how much you are missing on and if you should do something about it.
- See what Ads run your competition in Google Ad Transparency Center.
- You can easily spy on your competition now and see all ads published by verified advertisers and see ads and locations they are being shown.
- Last but not least you can create automatically assets in your ads using AI or target only new users in your search ads.
Bing
- Setting up custom conversions for no-coders and more.
- Microsoft rolls out several updates including setting up custom conversions without a code which is quite a game changer. Look at a simple guide here.
AI marketing
ChatGPT
- ChatGPT now has partial access to the internet.
- One of the biggest downsides of Open AI’s Chatgpt was it’s limited access to information on the internet only until 2021. Well that's almost past. Because in certain cases it can browse the internet now already.
- LinkedIn got it’s AI enhancement.
- LinkedIn is owned by Microsoft so it’s not a surprise that they used the AI to power up this asset. You can use it for your job description and other useful things.
- … and so did Microsoft PowerPoint.
- This sounds even more interesting. You can now use Microsoft Copilot to create presentations from Microsoft Word documents. It sure does save a lot of time and it looks greatt.
Bard
- Bard is available to the public now
- Aiming to rival ChatGPT Bard made it’s AI chatbot available to the public. Wanna see how he is doing so far? Check the Verge’s test.
- Get fresh news about Bard and other Google’s updates and releases at Google I/O tech conference on May 10.
Others
- Adobe comes with it’s own Generative AI, Adobe Firefly
- This looks awesome. New family of generative AI models gives users great new powers. Generating and adding new image elements from prompts to your design. Text-based video editing and 3D modeling. And more. Either way it enables designers to work faster and make even better results.
- Midjourney stopped its free trials.
- And users are to blame. Noticed the Pope is fancy jacket? Sure you did. It was AI-generated and it got many people confused whether it is real. And it was not the only incident. Now the company should be able to better fight those abusing the tool.
Social media
- Extension to 90sec and other Facebook Reels updates
- Are you using Facebook Reels often? Check these updates to improve your Reels game. Other updates also include adding a CTA button or starting conversation directly in Reels.
- Messenger is rejoining Facebook app
- We will have to wait for real implications but it’s good to know that after 9 years Messenger makes this comeback to keep up with the competition.
- Twitter API is about to get much more expensive.
- Keep an eye on your Twiitter tools. They might get much more expensive now as Musk is about to significantly raise the cost of using the Twitter API with prices starting now lower than $42k / month according to latest leakes.
- Twitter Blue expanded into 20 new European markets
- Czechia, Austria, Netherlands and others are now newly among 35 countries to enjoy the subscription plan from Twitter.
- TikTok is again close to being banned in the US.
- TikTok might be forced to either face ban in the US or make significant changes. What might happen and what does it mean for users?
Marketing stats
- A new study shows that abandoned cart texts encouraged 38% of shoppers to complete their purchases.
- WhatsApp and SMS remarketing messages helped more than half of shoppers hit the “buy now” button, with SMS remaining the second most preferred channel for promotional messages.
- But don’t forget to give your customers a choice to adjust messaging frequency. Too frequent messaging annoyed nearly ½ of them.
- Nearly half of users aged 3 to 17 in the UK increased their TikTok and Snapchat usage over the past year, with YouTube still remaining the most popular among children.
- TikTok is the most downloaded app so far in 2023 in the US, surpassing Instagram in popularity despite talks of a potential ban.
- Bings page visits has seen a 15 % increase thanks to OpenAI.
- And it hit Google with 1 % decrease in its search.
- Almost 40 % of all online web traffic is fake. And the study is very real with sample of 1 billion visits from 15k companies. So is the revenue loss estimated up to $143 billion.
E-commerce
- Amazon is leading a potential "retail media" gold rush, with their advertising business currently worth $40B. Other retailers like Walmart are also opening new markets and ad platforms to follow Amazon's lead.
SEO
- Fewer brand names in Google search results
- Google recently made a small yet sensible update to its search results. In the quest for simplicity, the search engine giant decided to show fewer brand names in search result titles. It's a reminder that in the ever-evolving world of SEO, sometimes less is truly more.
That's all highlights from March.
Do you find such a summary useful? Drop me a message what news you did like the most, and what you'd like to see in the next summary.
Topics: Marketing Performance Marketing Grow online Digital news
