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Product testing and review platform
From Product Reviews to a Data-Driven B2B Machine: Website, HubSpot and RevOps for Testuj.to
Testuj.to is a Czech platform where a large community of consumer testers try brands' products and write authentic reviews and user-generated content. Manufacturers use it to support product launches, and the reviews also appear on major Czech e-commerce sites. Abroad the company operates as Brand Testing Club.
- Client
- Testuj.to
- Industry
- Product testing and review platform
- Service
- Website, HubSpot and RevOps
- Teams
- Leadership, sales, marketing
- Status
- Website live since October 2023, then ongoing improvements
- Technology
- HubSpot CMSHubSpot Marketing HubPipedriveDataboxMakeTrelloFigma
Summary
Testuj.to, a Czech product testing and review platform, wanted to win larger brands and see its data in one place. We built a bilingual B2B website on HubSpot CMS, implemented Marketing Hub connected to Pipedrive and brought sales, marketing and customer success into shared dashboards.
- Strategy workshop: ideal customer, personas and an inbound concept for larger brands.
- A new website for two domains, Testuj.to and Brand Testing Club.
- Dashboards for management, sales and marketing, and a Trello to HubSpot integration.
How it worked before and how it works now
- Website WordPress with an outdated offer HubSpot CMS for CZ and EN
- Enquiries Manual handover to sales Workflow creates a Pipedrive deal
- Customer success Trello separate from the CRM Cards as HubSpot tickets
- Reporting No shared view Dashboards in Databox
BeforeSales, marketing and customer success worked in separate tools and management had no shared view of performance.
NowThe website sends enquiries straight to sales, data connects through HubSpot and management sees performance in dashboards.
The Challenge
Testuj.to wanted to win more large, multi-regional brands, but most inbound leads came from smaller companies and sales relied mainly on outbound and personal relationships. The B2B website on WordPress no longer reflected the offer, and data was split across Pipedrive for sales, HubSpot for marketing and Trello for customer success, with no shared view of how the company was performing.
Project goals:
- A B2B website that turns visitors into booked discovery calls, in Czech and English.
- An inbound and content engine aimed at larger brands.
- Marketing and sales connected through HubSpot.
- One set of dashboards for management, sales and marketing.
Step by step
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Strategy workshop and keyword research
We started with keyword research for the English base and local markets, then ran a strategic alignment workshop with the leadership team on the business model, ideal customer profile, buyer personas, customer journey and inbound concept. A content pillar strategy followed.
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New bilingual B2B website on HubSpot CMS
We designed the site in Figma from two sitemap options and built it on HubSpot CMS for two domains: Testuj.to in Czech and Brand Testing Club in English. It included product, about, team, careers, blog and case study pages, custom modules, a blog migrated from WordPress, a booking page, lead capture forms, tracking checks and remarketing audiences. Older Slovak and Hungarian domains were redirected to the new site. The site went live in October 2023.
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HubSpot Marketing Hub implementation
We connected the email sending domain, ads and LinkedIn accounts, integrated HubSpot with Pipedrive and built a workflow that creates a deal in sales as soon as someone requests a consultation. The team was trained to run email, social and ads from HubSpot.
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RevOps: dashboards and integrations
We built Databox dashboards for the CEO, sales and marketing, plus a basic customer success view. A custom integration through Make turned Trello cards into HubSpot tickets, so customer success data sat next to sales and marketing. A growth plan covered targeting, the value proposition and the next RevOps steps.
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Ongoing improvements
After launch we redesigned the case study module, cleaned up the code for faster loading, set up cookie consent, prepared a cold email framework and outbound tooling, and helped map whether to consolidate the remaining tools.
The Result
Testuj.to moved from a dated website and scattered data to a bilingual B2B site, a connected marketing and sales stack and shared dashboards, ready for international growth.
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2 domains, 2 languagesTestuj.to and Brand Testing Club on one HubSpot CMS website.
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3 connected toolsPipedrive, Trello and HubSpot share data.
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3 dashboardsFor management, sales and marketing.
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Enquiries go straight to salesA consultation request creates a deal automatically.
Their experts are top-notch and helped us achieve our marketing, sales, and growth goals. Our collaboration with Forecom has brought us increased organic B2B website traffic, advanced targeting, a lead nurturing process, improved brand perception and consistent website communication, and return on investment within 6 months.
Conclusion
Growing startups often outgrow their first website and tools at the same time. With Testuj.to we treated both together: strategy first, then a website built to win larger clients, and finally the data connections that let the team see the whole business in one place.
Frequently asked questions
How do you connect HubSpot with Pipedrive when sales stays in Pipedrive?
At Testuj.to we used HubSpot for marketing and the website and connected it to Pipedrive. When a visitor requested a consultation, a workflow created the deal straight away, so sales did not have to retype anything.
How do you get Trello data into HubSpot?
For Testuj.to we built a custom integration in Make that turned Trello cards into HubSpot tickets. Customer success data then sat next to sales and marketing and could be included in reporting.
How do you build a B2B website for two brands and two languages on HubSpot CMS?
Testuj.to has the Czech brand Testuj.to and the English brand Brand Testing Club. We built one HubSpot CMS website with two domains, custom modules and redirects from older Slovak and Hungarian domains.
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