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CRM Selection Essentials
How to name your main problems, write down requirements and land on a system that fits them.
The playbooks we use
with our clients
Practical e-books on choosing a CRM, HubSpot, sales and RevOps, written by FORECOM consultants from work with 110+ companies. Free to download.
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Choosing a CRM
Sort out your requirements and compare the main systems before you sign.
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Comparison of the Most Popular CRM Systems in 2026
The leading CRMs side by side: features, who they suit and for what company size.
Already on a CRM
Tips for the three platforms we work with most.
50 Tips & Tricks for HubSpot
Features and settings that often go unused in HubSpot, from marketing to reporting. Our most downloaded e-book.
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50 Tips & Tricks for Salesforce
Lesser-known Salesforce features that speed up daily work for reps and admins.
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50 Tips & Tricks for Pipedrive
Manage deals better and use the features that get forgotten in day-to-day work.
Sales and outbound
Reach the right companies and get a reply.
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From Ignored to Engaged: the Secret to Cold Outreach
How to write cold emails people answer, and how to use AI for personalization.
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The Complete Guide to Sales Prospecting
How to find and qualify prospects and turn it into a repeatable process.
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The 30 Greatest Lead Generation Tips & Tricks
Proven tactics for more inquiries from your website, content and campaigns.
RevOps and customers
Marketing, sales and service as one process.
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Ultimate Guide to Powering RevOps Strategy
Align marketing, sales and service around shared data and goals.
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Launch Like a Pro: Your GTM Guide
Practical steps for launching a new product or entering a new market.
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The Ultimate Guide to Customer Service
Respond faster, improve customer care and keep the relationship after the sale.
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