Case studies built on an interview with your customer

We run a one-hour interview with your customer, write the case study from it and prepare copy for a landing page and social media. From you we need a contact at the customer, a short briefing call and one round of feedback.

First draft about a week after the interview.

Discuss your first case study

Diagram: one one-hour interview becomes, via the transcript, a case study, landing page materials and three to five social media posts

Our amazing clients

Why we build case studies on an interview

The text is written from the call transcript. The challenge, solution and results stay in your customer's words. We put them in order and shorten them.

We write the questions for one specific person. They get them in advance, so they have time to look up results and numbers.
Someone from outside asks. Your customer then explains things your own team takes for granted.
Both you and your customer approve the final version, so you can publish it with their name and logo.

How it works

The full cycle including approvals usually takes six to ten weeks, mostly depending on when your customer has time. Several case studies can run in parallel.

Briefing
A short call with you: what you do for the customer, how you work together and what the case study should show.
Tailored questions
We write questions for the specific person at the customer and send them ahead.
Recorded interview
A one-hour video call with your customer, recorded with their consent.
Draft and review
We write the first draft from the transcript within about a week of the interview. Your team reviews it, then your customer.
Ready to publish
The final case study, landing page copy and brief, and social media posts.

What you receive

Every case study comes with the same set of materials.

Case study: challenge, solution and results in your customer's own words, approved by both sides.

Landing page: page copy and an annotated layout brief. Your web team or agency builds the page from it.

Social media: three to five posts ready to publish on LinkedIn and other channels.

Revisions: two rounds included, usually one consolidated round from your team and one from your customer for sign-off.

Video (optional): an edit of the interview as a second asset from the same call.

Illustration of an annotated landing page layout brief: headline and intro, quote from the interview, challenge, solution and results, call to action

How much time it takes you and your customer

FORECOM does everything else in each step.

Step	You	Your customer
1. Briefing	A short call on what the case study should show	Not involved
2. Tailored questions	Not involved	Gets the questions in advance and prepares results and numbers
3. Recorded interview	Not involved	Video call, 1 hour
4. Draft and review	One consolidated round of feedback	One round to approve the text
5. Ready to publish	You receive the case study, web materials and posts	Not involved

Who talks to your customer

Jan Kabeš, marketing strategist and interim CMO at FORECOM. He writes the questions, runs the interviews and writes the first drafts. On FORECOM projects he is responsible for positioning, copy and content plans, so he knows what a case study needs to do in sales.

FORECOM is a B2B growth agency and HubSpot partner. We work with technology companies across Europe on marketing, sales and content.

Navmatix, a software provider for GNSS companies: we prepare case studies of its customers.
Glopos, the cloud GNSS correction service by Navmatix: a case study with one of its customers was made with this process.

Pricing

Fixed fees, excluding VAT.

One case study

EUR 900

Scope
Interview, case study, landing page copy and brief, three to five social media posts.
Revisions
Two rounds included.
Package of three case studies

EUR 2,400

Scope
Same as one case study, EUR 800 per case study.
Timing
The case studies can run in parallel.

Additional work, such as a further revision round or a second interview: EUR 100 per hour. Video edit of the interview on request.

Frequently asked questions

What if our customer does not have the numbers at hand?

We send the questions in advance so they have time to look them up. If there are no numbers, or they do not want to publish them, we describe the result the way they told it in the interview.

Who builds the landing page?

Your web team or agency. They get the finished copy and an annotated layout brief from us.

Do you record the interview?

Yes, with your customer's consent. We make a transcript from the recording and write the text from it. If you want, we can also edit a video from it.

Can you run several case studies at once?

Yes, several can run in parallel. The pace depends mostly on your customers' calendars.

How many case studies are you planning?

Lukáš LískovecFounder and CEO

What happens: A short call on how many case studies you want and which customers you would like to feature.
What to prepare: A list of the customers you are considering and where you want to use the case studies.
What you get: Confirmed scope and dates. Then we start with the briefing call.

Prefer to write? Leave us your email and we will get back to you.

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Case studies built on an interview with your customer

Why we build case studies on an interview

How it works

Briefing

Tailored questions

Recorded interview

Draft and review

Ready to publish