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How Indcom Increased Its Number of Orders Through Smart Campaign Optimization

INDCOM is a Czech company specializing in the production and supply of technologies for the food and beverage industry. It helps companies automate and streamline their production through modern technological solutions and custom manufacturing.

Marketing Analytics

The Challenge

Indcom approached us with the goal of improving the performance of its marketing campaigns and gaining a clearer overview of their results. The existing Google Ads campaigns were not optimally set up, and the client wanted to utilize budgets more efficiently.

Our task was to:

  • Review the client's business and goals during initial consultations. 
  • Conduct an audit to determine the current state of the campaigns. 
  • Optimize and manage Google Ads campaigns.
  • Set up Looker Studio for clear performance reporting. 
  • Prepare campaigns for expansion into foreign markets (EN / FR). 
  • Provide a one-time consultation for Ecomail. 
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The Solution

  • 1. Initial Consultation and Goal Definition

    We started with a series of consultations where we discussed the client's business, main goals, and expectations in detail. The goal was to understand the e-shop structure, sales seasonality, and strategic priorities – primarily focusing on the Czech market, with a vision for international expansion. 

  • 2. Audit of Existing Campaigns and Action Plan Proposal

    After gaining access, we analyzed the current state of the Google Ads account. We evaluated the campaign structure, budgets, keywords, performance, and conversion tracking. Based on the audit, we prepared recommendations and an optimization plan. 

  • 3. Campaign Optimization and Reporting

    Our PPC specialist, Roman Kudrna, subsequently performed a complete optimization of the campaigns – adjusting bidding strategies, expanding remarketing, and setting up conversion events. At the same time, he created a Looker Studio dashboard that allowed the client to easily monitor campaign performance and track results over time. 

  • 4. Expansion into Foreign Markets

    After successfully stabilizing performance on the Czech market, we expanded the campaigns to English- and French-speaking countries. We addressed language localizations, budget strategy, and targeting to ensure data consistency and performance across accounts. 

  • 5. Consultation and Support in Ecomail

    We provided a one-time support session and consultation for working with the Ecomail tool, helping with the basic setup of automations and database segmentation. 

The Result

The campaign optimization resulted in higher performance and a better overview of the results. The client now uses budgets more efficiently, monitors data in real-time, and, thanks to the expansion, has increased both the number of orders and brand awareness.
E-commerce marketing

Higher number of e-shop conversions

GA4

More accurate reporting and control over campaign performance

Go to market

Successful expansion into foreign markets

Crowdfunding

Better utilization of marketing budgets

Conclusion

 A project manager and a PPC specialist collaborated on the project, working together to ensure a complete audit, campaign optimization, and reporting setup. The collaboration with Indcom demonstrated that even minor adjustments and a clear strategy can have a significant impact on campaign performance and brand growth. Thanks to the results achieved, we are continuing our collaboration and developing further opportunities for expansion. 
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