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Salesforce consulting and integration

We connect Salesforce and HubSpot so sales and marketing work from the same data, move you off Pardot and configure Sales Cloud around your process. FORECOM is an independent CRM and RevOps agency. We work with Salesforce and HubSpot and recommend what fits you.

Salesforce for Integrační centrum Praha, Salesforce and HubSpot for GoodData, IDEA StatiCa and Parloa.
They expertly managed the entire migration process from Pardot to HubSpot, providing comprehensive training, demonstrating how everything works, and configuring even the most complex aspects of the system.
Tomáš Pelikán, Marketing Engineer, IDEA StatiCa
Happening in Salesforce now

Lead from HubSpot assigned to a Salesforce rep

Pick an area to see what happens in it

Illustration, not client data

Companies that trust us:

  • GoodData
  • Yieldigo
  • Shoptet
  • Chromozoom
  • Whalebone
  • Remax
  • Jungheinrich
  • Investown
  • Safetica

FORECOM in numbers

  • 110+ clients in 12 countries
  • 2 months from Pardot to HubSpot IDEA StatiCa, Salesforce stayed the CRM
  • 100,000+ contacts in one project moved and synced with Salesforce
  • 5 CRM and ERP platforms we work with HubSpot, Salesforce, Zoho, Pipedrive, Odoo

How we help with Salesforce

Salesforce where it meets marketing, data and HubSpot

Most of our Salesforce clients run sales in Salesforce and marketing in HubSpot or Pardot, and need both systems to agree. We also help with Salesforce itself.

Salesforce and HubSpot integration

Two-way sync where it is clear which system owns which field.

  • Field, object and owner mapping, sync direction rules
  • Selection of records that sync, so licences and duplicates do not grow
  • Lead handoff to sales, campaigns and activity history in Salesforce
  • Testing on a sandbox before production is connected

Salesforce not working the way it should?

Free Salesforce audit

1 to 2 hours online with a consultant who knows Salesforce and HubSpot. We review the setup, the sync with marketing, licences and data quality. You get a short written summary with a recommended next step. No commitment.

Book a free Salesforce audit

Want to read first? E-book: 50 tips and tricks for Salesforce

  • State of the sync with HubSpot or Pardot
  • Use of licences and paid add-ons
  • Duplicates, missing data and permission risks
  • Recommendation: adjust, simplify or move

Our Projects

Salesforce and HubSpot side by side in practice.

See All Case Studies
IDEA StatiCa

From Pardot to HubSpot in two months, Salesforce stayed the CRM

IDEA StatiCa had to replace Pardot before the contract ended. We moved 44 forms in up to 10 languages and more than 100,000 contacts, and reworked the HubSpot and Salesforce sync. Result: marketing runs in HubSpot, sales stayed in Salesforce and both systems work from the same data.
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Parloa

HubSpot next to Salesforce and long-term MarOps support

For Parloa we implemented HubSpot alongside Salesforce, set up a two-way sync, an MQL process and lead scoring, and supported the marketing operations team from 2023 to 2026. Result: marketing and sales worked from the same data in both systems.
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investown_logo-1

Automating HubSpot & Asana Workflows

Investown’s legal approvals relied on manual handoffs between HubSpot and Asana, slowing the process and increasing errors. We built a custom integration that automated task creation, synced key data, and wrote approval outcomes back to the CRM (including stage updates).
View Case

How we work

From a free audit to systems that agree

An integration or a Pardot exit usually takes 6 to 10 weeks, Sales Cloud changes a few weeks. You get the exact timeline after the audit.

  1. Free audit

    1 to 2 hours online: we review Salesforce, the link to marketing and the main problems.

  2. Design and mapping

    Source of truth for every field, sync rules, scope and timeline.

  3. Sandbox, setup and migration

    Sandbox testing, data and automation migration, review with your Salesforce admin.

  4. Launch, training and support

    Production switch, team training and support after launch.

Articles about Salesforce

  • Improve Marketing and Sales: Integrate ActiveCampaign with Salesforce

    Improve Marketing and Sales: Integrate ActiveCampaign with Salesforce

    Read more
  • Optimizing Sales Process: Connecting HubSpot and Salesforce

    Optimizing Sales Process: Connecting HubSpot and Salesforce

    Read more
  • HubSpot vs. Salesforce Comparison from a CRM Specialist's Perspective

    HubSpot vs. Salesforce Comparison from a CRM Specialist's Perspective

    Read more
  • Pipedrive vs. Salesforce: Which CRM is Best for You?

    Pipedrive vs. Salesforce: Which CRM is Best for You?

    Read more

Frequently asked questions

Usually through HubSpot's official Salesforce integration, which syncs contacts, companies, deals, tasks and activities. The key is to decide upfront which system owns which field, which records should sync and how leads are routed to reps. We test everything on a sandbox first. Where the official integration is not enough, we build a custom connection through the API.

Salesforce is strong at sales management, complex data models and permissions. HubSpot is simpler for marketing, websites, emails and automation. Many companies keep sales in Salesforce and marketing in HubSpot. It works when the sync is well designed.

We rebuild forms, form handlers, completion actions, emails, templates, scoring and consent preferences and connect HubSpot to Salesforce. For IDEA StatiCa the move took two months, including 44 forms in up to 10 languages and more than 100,000 contacts. We plan around your Pardot contract end date.

A Salesforce and HubSpot integration or a Pardot exit usually takes 6 to 10 weeks. Sales Cloud and reporting changes take a few weeks. A full CRM migration depends on data volume and custom objects. You get the exact timeline after the free audit.

It depends on scope: the number of objects, fields, integrations and languages. After the free audit you get a defined scope and budget. We also help you check whether you pay only for the licences and add-ons you actually use.

Salesforce suits large sales teams with a complex process, many custom objects and an in-house admin. HubSpot is faster to deploy and easier to run, especially when you want marketing, sales and service in one place. We work with both and recommend based on your processes. See our detailed comparison HubSpot vs. Salesforce.

Yes. We move companies, contacts, deals, activities, owners and the custom objects you need, and set up pipelines, automation and reports in HubSpot. If you want to keep Salesforce for part of the team, we design both systems to run side by side.

Yes, from HubSpot, Pipedrive, spreadsheets and other CRMs. Before the migration we clean the data and design the data model, so Salesforce matches your process from day one.

Yes. We take over routine administration: users, permissions, field and stage changes, Flow automation and reports. If you have an admin, we work with them and hand the documentation over to them.

We do not offer large Apex development or Marketing Cloud projects. We focus on configuration, HubSpot integration, data and migrations. If your project needs deeper development, we tell you upfront and recommend where to go.

Salesforce and HubSpot both offer EU data hosting and data processing agreements. When designing the integration we also decide which personal data and consents move between the systems and where they may be processed.

Yes. For example, we implemented Salesforce for Integrační centrum Praha, a non-profit that helps foreigners settle in Prague. Salesforce offers discounted terms for non-profits, and we help you check eligibility and choose the edition during the audit.

FORECOM is an independent CRM and RevOps agency with more than 110 clients in 12 countries. We work with HubSpot, Salesforce, Zoho, Pipedrive and Odoo, so our advice is not tied to one product. We run standalone Sales Cloud projects and migrations to Salesforce, and most often connect it with HubSpot.

Talk to our team

Pick a time for your free Salesforce audit

  • Lukáš Lískovec Lukáš LískovecFounder and CEO
  • Adam HejnaSalesforce consultant
  • What happens: An online meeting with a consultant who knows Salesforce and HubSpot.
  • What to prepare: Briefly, which systems you use, who manages them and what is not working.
  • What you get: A short written summary and a recommended plan. No commitment.

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