Shopify has released a fresh wave of updates with its Summer '25 Edition. The new features are designed to simplify daily store management, enhance the customer experience, and help merchants grow their businesses. If you're curious about what's changed and where the platform is heading, here’s a concise overview of the most important updates.
New design flexibility with Horizon
Shopify has introduced a new design system called Horizon, making it much easier and faster to customize your store. Ten new, modern themes have been added, each optimized for conversion and tailored to different product types and industries.
One of the standout features is AI-powered theme generation. By simply describing your brand or desired style, the system can automatically create an entire theme or individual content blocks, which you can then fine-tune. The theme editor itself has also been improved, offering faster previews, a clearer interface, and a more intuitive way to manage blocks and sections.
A smarter Sidekick assistant
Shopify’s AI assistant, Sidekick, has received a major upgrade. It can now analyze your store data more deeply and recommend specific actions to help increase sales or address drops in performance. Thanks to multi-step reasoning, its recommendations are more thoughtful and actionable.
Sidekick can also generate visuals directly in the admin, works in 20 languages, and is now fully available in the mobile app. Whether you need a quick insight or a data-driven suggestion while on the go, Sidekick is always ready to assist. Shopify is also gradually rolling out voice control and screen sharing features for even more convenient use.
Faster checkout and new payment options
Shopify’s checkout is now even faster and more efficient. With improved performance, pages load more quickly, especially on mobile. Merchants can also now offer flat-rate shipping even for orders fulfilled from multiple warehouses.
One of the more unique additions is integration with Roblox, allowing customers to purchase physical products directly within the virtual world. Shopify has also strengthened fraud protection with advanced AI-powered models, helping to reduce chargebacks and payment risks.
Smoother international expansion
Shopify has significantly expanded its tools for international selling. Shopify Payments now supports 16 additional countries, making it easier for merchants to accept payments across Europe and Mexico. Merchants can also receive payouts in multiple currencies, reducing conversion fees and simplifying cross-border operations.
Pricing transparency has been improved as well. Duties and taxes can now be calculated and displayed directly at checkout, so customers always know exactly how much they’ll pay upfront. This creates a smoother experience for international customers and eliminates unexpected costs at delivery.
Other notable updates
Shopify has also expanded its B2B features. Users can now create custom catalogs, set pricing in multiple currencies, validate VAT numbers for EU-based customers, and set minimum or maximum order values.
Marketing tools have received a boost as well. A single discount code can now be applied across products, orders, and shipping simultaneously. Shopify has also introduced new customer segmentation templates and improved campaign management across multiple sales channels.
Ready to get the most out of Shopify?
These updates push e-commerce forward and open new opportunities for growth. If you're planning to launch a new store or thinking about migrating from your current platform, we’re here to help you get started and make the most of everything Shopify has to offer. Contact us, and together we’ll design a solution tailored to your business.