Case studies

Parloa Case Study: HubSpot Next to Salesforce and Long-Term MarOps Support

Written by Simon Kostelny | Oct 26, 2026, 7:33:33 PM

Parloa, a Berlin-based company building AI agents for customer service, needed HubSpot to work with Salesforce from day one. We implemented HubSpot with a two-way sync, aligned the MQL process and lead scoring, and kept supporting the marketing operations team.