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Generating B2B Leads Through Targeted Outreach

Fingood is an investment crowdfunding platform. It connects investors with verified companies seeking flexible financing for their projects and further business development.

Marketing

The Challenge

Fingood needed to kick-start its B2B acquisition and ensure a steady stream of relevant business meetings. Previous approaches were not generating enough quality leads, so the client was looking for a way to systematically and predictably reach out to new market segments.

 Our task was to: 

  • Design and launch a scalable channel for cold outreach. 
  •  Target three specific segments (including real estate developers and agencies). 
  • Technically secure the mailings to ensure the main corporate domain's reputation remained completely unaffected.
  • Prepare databases and copy within a very tight pre-Christmas timeframe. 
  • Transfer know-how to the internal team for future independent campaign management. 
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The Solution

  • 1. Secure Infrastructure and Warm-Up

    Technical security is the foundation of successful outreach. We set up separate outreach domains and email inboxes to ensure that Fingood’s main domain remained 100% protected from any penalties.

    This was followed by a careful warm-up process, which ensured high deliverability and minimized the risk of messages landing in the spam folder. 

     

  • 2. Precise ICP Definition and Data Extraction

    Together with the client, we detailed the three target segments and defined the Ideal Customer Profile (ICP). Subsequently, we mined and cleaned the contact data.

    The result was a highly relevant database containing exclusively active entities that were genuinely looking for financing or investment capital for their projects. 

  • 3. Creating Conversion-Driven Copywriting

    We designed a specific communication line for each segment. We cut the fluff and got straight to the point: clearly communicating value and offering a financing solution.

    We prepared sequences of initial emails and strategic follow-ups designed purely to elicit a response and open the door for a sales call. 

  • 4. Automation in Leadspicker

    Using the Leadspicker platform, we connected the data with the copy and set up the campaign logic. We fine-tuned the timing of the follow-ups, tested the email visualization, and added necessary technical elements.

    This is where the crucial role of client collaboration became apparent. Although the campaign was technically handed over as ready from our side, during the final joint review just before the launch, the client uncovered and fixed several crucial details to ensure everything aligned 100% with their internal and industry standards. 

  • 5. Know-How Transfer and Team Independence

     We didn't want to just manage the outreach as a one-off project; we wanted to teach the client how to work with it long-term. We comprehensively trained the Fingood team – from understanding sequence logic to efficiently handling replies and evaluating data. 

    Thanks to this newly acquired know-how, the client was able to actively and critically evaluate the campaign even before it started (see Step 4). As a result, the client can now completely independently manage and test new segments. Right at the beginning of January, we successfully launched the fine-tuned campaigns into the world. 

The Result

 The outreach started generating relevant leads and opening active conversations from the very first day of the launch. The client got exactly what they needed: a systematic influx of new business opportunities. 
GA4

A scalable channel for B2B acquisition.

Growth marketing

A rapid increase in relevant business responses.

Website grader

100% protection of the main corporate domain.

Revenue Operations

Full independence in campaign management.

Conclusion

 Acquiring relevant B2B contacts has become a predictable and controlled process for Fingood. A properly set up infrastructure combined with targeted communication has proven that even in the highly competitive financial sector, it is possible to effectively open new business opportunities.

Thanks to our collaboration, the client gained a reliable tool for their further growth, the management of which is now fully in their own hands. 
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