Untitled design (2)-2

Generating B2B Leads Through Targeted Outreach

Fingood is an investment crowdfunding platform. It connects investors with verified companies seeking flexible financing for their projects and further business development.

Marketing

The Challenge

Fingood needed to kick-start its B2B acquisition and secure a steady stream of relevant business meetings. Existing methods were not generating enough quality leads, so the client was looking for a way to systematically and predictably reach new market segments.

 Our task was to: 

  • Design and launch a scalable channel for cold outreach. 
  • Target five specific segments (including developers and real estate agencies). 
  • Technically secure the mailings to ensure the main corporate domain's reputation remained completely unaffected.
  • Prepare databases and copy within a very tight pre-Christmas timeframe. 
  • Transfer know-how to the internal team for future independent campaign management. 
ChatGPT Image 13. 7. 2025 16_19_33 1-2

The Solution

  • 1. Secure Infrastructure and Warm-Up

    Technical security is the foundation of successful outreach. Therefore, we set up separate outreach domains and email inboxes to ensure Fingood's main corporate domain remained 100% protected against penalties.

    This was followed by a careful warm-up process, which ensured high deliverability and minimized the risk of messages landing in the spam folder. 

  • 2. Precise ICP Definition and Data Extraction

     Together with the client, we defined five target segments in detail and established the Ideal Customer Profile (ICP). Subsequently, we extracted and cleaned the contacts.

    The result was a highly relevant database containing exclusively active entities that were genuinely looking for financing or investment capital for their projects. 

  • 3. Creating Conversion-Driven Copywriting

    We designed a specific communication angle for each segment. We skipped the fluff and got straight to the point: clearly communicating the value and offering a financing solution.

    We prepared sequences of introductory emails and strategic follow-ups designed purely to trigger a response and open the door to a sales call. 

  • 4. Automation in Leadspicker

    Within the Leadspicker platform, we connected the data with the copy and set up the campaign logic. We fine-tuned the timing of follow-ups, tested the visual rendering of the emails, and added necessary technical elements, such as signatures and opt-out mechanisms. Right at the beginning of January, we successfully launched the campaigns into the world. 

  • 5. Know-How Transfer and Team Independence

    We didn't just want to manage the outreach as a one-off project; we wanted to teach the client how to work with it long-term. We fully trained the Fingood team—from understanding sequence logic and effectively handling replies to evaluating data. Thanks to this, the client can now manage and test new segments on their own. 

The Result

 The outreach started generating relevant leads and opening active conversations from the very first day of the launch. The client got exactly what they needed: a systematic influx of new business opportunities. 
GA4

A scalable channel for B2B acquisition.

Growth marketing

A rapid increase in relevant business responses.

Website grader

100% protection of the main corporate domain.

Revenue Operations

Full independence in campaign management.

Conclusion

 Acquiring relevant B2B contacts has become a predictable and controlled process for Fingood. A properly set up infrastructure combined with targeted communication has proven that even in the highly competitive financial sector, it is possible to effectively open new business opportunities.

Thanks to our collaboration, the client gained a reliable tool for their further growth, the management of which is now fully in their own hands. 
Contact us See More Case Studies

Get in touch

Do you like our approach and want to grow with us?
We'd love to discuss it with you.