Professional or Enterprise? Short answer first, then the details: seat prices, the limits that actually differ, and a checklist to help you choose without paying for features you will not use.
Facts checked against HubSpot's product and services catalog and its seats-and-credits pricing supplement on 12 October 2026. HubSpot changes limits and prices often, so confirm the figures on hubspot.com before you buy.
HubSpot currently sells Sales Hub in two ways, depending on your region and on whether you are a new or an existing customer: hub-based plans with Sales Seats, and the new seats-and-credits model. Recurring seat costs and one-time onboarding are separate items, so compare them separately.
|
Professional |
Enterprise |
Sales Seat per month |
from $100 (list price, may be lower with annual billing or in a promotion) |
from $150 (billed annually) |
Smart CRM (core) seat per month |
from $50 |
from $75 |
One-time onboarding |
$1,500 |
$3,500 |
HubSpot's catalog shows these prices in dollars. HubSpot bills in local currency, so the amount on your quote can differ. A Sales Seat is required for full Sales Hub Professional or Enterprise functionality, and view-only access is free. Prices do not include any other hubs you add.
Illustrative example: a team of 8 sales reps (Sales Seats) and 2 operations users (core seats) comes to about $900 per month on Professional and about $1,350 per month on Enterprise at list prices, using monthly equivalents (Enterprise is billed annually). Including onboarding, the first year is roughly $12,300 versus $19,700. The gap is what you pay for the Enterprise capabilities described below, so the question is whether your team will use them.
According to HubSpot materials for partners (October 2026), the Flexible Seats and Credits (FSC) model applies to new customers in EMEA since 1 October 2026. Outside EMEA the original hub-based model is still sold, and existing customers stay on the previous model. We describe it in our article on HubSpot pricing.
Under HubSpot's new model you choose one edition for the whole platform, pay per seat and get a monthly allowance of credits. There are two paid seat types plus a free one: a GTM Seat (go-to-market) is for anyone who reaches customers directly or at scale (marketing, sales, service) and has full access to the platform, which includes Ops Seat access; an Ops Seat (operations) is for admins and operations people who build automations, governance and reporting; a View Only Seat is free. HubSpot's deciding question is: does this person reach customers directly or at scale? If not, an Ops Seat is enough. Seat names and prices follow HubSpot materials for partners (October 2026). Prices below are list prices per seat ("from"); seat prices in GBP are not published in these materials, so check them with HubSpot or with us.
|
Professional |
Enterprise |
GTM Seat |
from €100 |
from €175 |
Ops Seat |
from €50 |
from €50 |
Credits included per month |
10,000 |
15,000 |
Credits are used by all emails sent in HubSpot, except one-to-one emails sent from a connected or hosted inbox, and by workflow actions. The first 10,000 such emails cost 15 credits each and the first 10,000 workflow actions cost 3 credits each, with lower rates at higher volumes. Credits reset every month and do not roll over. Extra credits cost €0.010 each. Heavy automation can therefore raise your monthly cost above the seat price, so estimate credit use before choosing an edition. Source: HubSpot partner materials (October 2026) and HubSpot Flexible Seats-and-Credits Pricing Supplement.
Illustrative example (list prices, indicative): a team of 8 sales reps (GTM Seats) and 2 operations users (Ops Seats) comes to 8 × €100 + 2 × €50 = €900 per month on Professional and 8 × €175 + 2 × €50 = €1,500 per month on Enterprise, before any packages or extra credits.
The table shows the limits for hub-based plans. The recommendations below that mention these limits apply to this model only.
|
Professional |
Enterprise |
Workflows |
Up to 300 fully customizable |
Up to 1,000, with workflow health monitoring |
Sequences |
5,000 per account, up to 500 email sends per user per day |
5,000 per account, up to 1,000 sends per user per day, can be triggered from workflows |
Playbooks |
Up to 5 |
Up to 5,000, answers can be stored in properties |
Custom reports |
Up to 100, 10 million events per query |
Up to 500, 100 million events per query |
Forecasting |
Default and custom forecasting and reporting |
Adds forecasting across team hierarchies |
Call recording and transcription |
750 hours per account per month |
1,500 hours per account per month |
Calling minutes |
Up to 3,000 per account per month |
Up to 12,000 per account per month |
Permissions |
Permission templates only, up to 10 teams |
Custom, saved permission sets, up to 300 teams |
CRM data model |
100 pipelines, 40 calculated properties |
350 pipelines, 200 calculated properties, custom objects |
Sandbox and deal approvals |
Not included |
Standard sandbox and approval processes for deals |
Single sign-on (SAML) |
Available |
Available |
Support |
Email, in-app chat and phone |
Email, in-app chat and phone |
Email limits apply to sequences, not to all email, and your mailbox provider has its own sending limits. Transcription and calling limits are per account, not per user.
Under this model HubSpot lists the same limit in both editions for most of the items above. The differences are mainly in scale and included credits.
|
Professional |
Enterprise |
Workflows |
2,000 |
2,000, plus workflow health monitoring |
Custom reports |
3,500, 10 million events per query |
3,500, 100 million events per query |
Sequences |
5,000 per account, up to 1,000 sends per user per day, can be triggered from workflows |
Same as Professional |
Playbooks |
Up to 5,000 |
Up to 5,000 |
Custom object definitions |
Up to 200 |
Up to 200 |
Pipelines, calculated properties, teams |
350, 200 and 300 |
350, 200 and 300 |
Call recording and transcription |
1,500 hours per account per month |
1,500 hours per account per month |
Calling minutes |
3,000 per account per month |
12,000 per account per month |
CRM record capacity |
250,000 |
15,000,000 |
Included credits per month |
10,000 |
15,000 |
The supplement does not itemize every feature, and it does not cover deal approvals or SSO. HubSpot materials for partners list sandbox and approvals as Enterprise features under the seats-and-credits model too, and custom objects from Professional; confirm SSO and any other detail for your account with HubSpot. Source: HubSpot Flexible Seats-and-Credits Pricing Supplement.
These reasons apply mainly to hub-based plans. Under the seats-and-credits model, several of them no longer separate the editions, as the second table shows.
On hub-based plans, Professional covers most day-to-day sales work: up to 300 custom workflows, sequences with up to 500 emails per user per day, a custom report builder with up to 100 reports, forecasting, SAML single sign-on and phone, chat and email support. Under the seats-and-credits model it goes further, with 2,000 workflows, 3,500 custom reports, 200 custom object definitions and sequences triggered from workflows. For a team with a single sales process and one pipeline structure, these limits are rarely the bottleneck.
First find out which pricing model applies to your account, then use the matching checklist.
As a HubSpot Platinum Partner, we can review your sales process, required features and seat structure and help you choose the right setup without unnecessary licensing costs. Book a HubSpot consultation.
Yes. You can upgrade when you need Enterprise capabilities, so there is no need to buy them in advance.
Yes, SAML single sign-on is available in Professional as well as in Enterprise.
Not by default. Email, in-app chat and phone support are listed for both editions. HubSpot Premium Support is a separate offer, currently in beta and designed for Enterprise customers. HubSpot assesses eligibility case by case and does not publish a price.
On hub-based plans, custom objects, the standard sandbox and deal approvals are Enterprise capabilities. Under the seats-and-credits model HubSpot lists up to 200 custom object definitions in both editions, while sandbox and approvals are listed as Enterprise features in HubSpot materials for partners.
Onboarding is a one-time fee, listed at $1,500 for Professional and $3,500 for Enterprise on hub-based plans. It is separate from monthly seat costs.
You pay per seat for one edition of the whole platform and receive monthly credits (10,000 for Professional, 15,000 for Enterprise) that emails and workflow actions use. Extra credits can be bought. Most limits are the same in both editions, so the choice depends mainly on scale. HubSpot is introducing the model in stages, so check which pricing applies to your account.